Hurtling Towards …

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HMS Dreadnought

I remember when I first started that I heard watch owners complain about a very established brand’s repairs that took over a year and there was still problems and thought, “How could that be?”

Now, I understand.

I’m definitely learning how difficult it is to optimize a global supply chain. I’ve resolved not to launch any new watches models until we have solid footing on a sturdy foundation for communications, and internal project management. (BTW, for any of you project management/productivity nerds that are following along, I’ve jumped off Wrike this week and hopped on Asana — and feel tons better!)

It’s scary to be investing the amount of money and time that I am right now without any idea if Redux really has a future. This requires the (surprisingly) difficult process of growing out of “me in constant DIY mode” for everything and hire help not just in customer service but dev, creatives, software, and admins.

At some point, if we’re not careful, we smash against the cash flow wall and TBH we’re hurtling toward it at a startling pace. But I have decided that we’re either going to build it right (based on what I think we’ll need in the next stage of growth), or not. And I pray that we’re hurtling with enough momentum and the correct trajectory to clear the wall together.

(Thanks to backer Chris Darin’s comment, which prompted me to digress on our operations efforts.)


(Image courtesy firefighter H.Hudgins, on duty)

“Jump off the cliff and learn how to make wings on the way down.”
– Ray Bradbury

#COURGcrew —

Thank you, thank you, ad infinitum. I thank each of you for rallying around when we jumped off the Kickstarter cliff of building something new. Your enthusiasm, passion, and patience were the essence that became the nuts, bolts, gears and drive that made COURG possible. I apologize for the lengthy radio silence. Let’s debrief, crew.

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COURGcrew —

As promised, I’ve debriefed with the special ops crew over the last 10 days as soon as I published a new post about the tour of duty to visit our ground operations. Actually, some crew members caught the posts even before I had time to notify everyone via email. On point.

Here, I’m summarizing the Meet Your Makers post series for all the entire crew in case you’d like to catch up and binge on production details. I’ll start from the beginning in case any of you missed day 1 over the Thanksgiving festivities. Continue reading