Let’s START something new.
Redux exists to equip and encourage you to tackle your missions. I just happened to start with hardware — watches.
Now, I’m starting an experiment to be more intentional about ground support for your wetware (mind, soul, spirit, character) upgrades.
Once a week I’ll debrief with you on three waypoints (like trail markers) converging on one theme.
Why three?
Well, it takes three points to triangulate your position. When you connect the dots, and remember where you’re headed, you can course correct as needed.
Weekly Waypoints will include:
- Ancient wisdom
- Scientific evidence
- Workshop visit / Prototype intel
And - A personal story I’m digging into (this week literally)
Everything you need will be in the email, think of it as a heads up display. But if you want more, you can always meet me here the jump for a dive deep.
This week, in honor of this humble launch, let’s START SMALL.
It’s been an insane year. Many people are waiting for 2021 to make things better.
<Breaking News>
There’s no point in waiting for January to get a new start. January 1 resolutions are pegged to an arbitrary date anyway. It’s only meaningful because we assign some magic to that date.
Any date will do. Today — right now — is as good a time as any, and certainly better than later.
“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.”
“Take a behavior you want, make it tiny, find where it fits naturally in your life, and nurture its growth.
If you want to create long-term change, it’s best to start small.”
Welcome to the new abnormal.
What’s that about curiosities? I have a bunch of projects in stealth mode. These have never seen the light of day for various reasons. Sometimes I just get distracted and need to make something. Other times these were experiments to find solutions for myself.
The End.
1 Type-A SOLD!
If you’ve been on the fence about owning a COURG, now’s the time. I’m not sure whether we’ll make another production run ever.
Now, with the new designs still in a holding pattern, we need to try something different.
Just waiting around until the prototypes arrive to our satisfaction and then the months required for a proper crowdfunding launch is not an option.
We also want to respond to what’s been happening even with our limited resources. So, we will dedicate a percentage of sales from small batch projects to directly support first responders and healthcare workers on the front lines.
And most importantly, we want to ask: How are you doing and how can we help?
Many of you are members of our Valiant Alliance and are first responders.
I have a couple ideas I’ll share soon, but reply and let me know. We’re here to equip and encourage.
I hesitated a long time before sending this (I’ve been drafting this series of dispatches since April!) because I feel a bit torn. I know that most of you, understandably, think of Redux & Co. as a watch company (Reduxwatch.com @reduxwatch and all that).
Not Just Watches
But we never set out to just sell watches — they’re the flagship. Not the end goal.
Our vision is first and foremost about redeeming the time, and helping our crew live fuller more purpose-filled days. Part of that was building a workshop-business where I could create, make, design, and see what deserves a spot in your kit.
So in some ways, what we’re asking you is also an existential question for us. Are there further ways we can equip and encourage you? How do we better support you on your missions? What do we do better than anyone else in the world for you?
A More Focused Experiment
Redux & Co. began as an experiment, and somewhere along the way I started feeling inadequate. Like I needed to be more polished — that we had to pretend that we had it all figured out.
I tried to make it sound as if we had a larger organization. The royal nebulous “we.”
But really it’s just Wonderwoman Grace, our two littles, and I here in our NYC apartment, and we’re going to keep it real.
We are who we are. We’ll continue to be authentic and not pour on any veneer.