COURG for every mission. Every day.

This watch is for all those of you out there with adventure in your blood, and missions to tackle.

Nope, that’s not a typo.

COURG is a way point, which is a navigational tool used by pilots to chart their flight across the globe. Way points are composed of 5-letters and made to be spoken as a word so pilots can quickly transmit their location via radio. This particular way point stands just outside Washington, DC and as you probably guessed — is pronounced COURAGE.

We chose COURG because courage is a character trait we could all use more of — choosing to make the right and often difficult decisions even when we know the going will get tough.

Now you know, it’s not “CORG”, COURG = COURAGE

Be strong and very courageous, friends.